The Bumper Sticker
Regarded by pundits as cheesy and lowbrow, the bumper sticker is living proof that businesses can get customers to paste a miniature billboard promoting their establishment on their bumper, trunk lid, or car window. As mini-billboard, it pre-dates imprinted T-shirts, urinal ad space, and web banners as a medium to display a variety of political, social, and marketing messages. According to some sources, the first bumper stickers appeared in America during the 1950s, but it's likely that they were used much earlier than that. Originally, they weren't "stickers" at all, but brightly silk-screened…continue reading →