Pegasus: The Flying Red Horse
The Pegasus, Mobil's dauntless mascot—it commands the motorist’s attention everywhere it’s seen. Blazing its way into the sky on a trail of hot neon or affixed to a station building in the form of pressed tin or enameled steel, it’s been a familiar brush stroke on highways such as Route 66 for well over fifty years. Within the category of petroleum trademarks, there has never been another corporate trademark like it, and there will never be again. According to the Mobil Oil Corporation, the venerable “Flying Red Horse” was adopted as a logo…continue reading →
